The People Behind the Protocol
We do not hire celebrity endorsers. We build tools we actually use and race with the products we sell. Everyone on this page has a bib number on file.
Cameron Hoffman
Founder, Endurance AthleteLOTOJA Classic Course Record HolderI started Beetroot Pro in 2016 because I could not find a beet supplement that told me the actual nitrate dose. I was loading for LOTOJA and every product on the market said “beet powder” with no standardization. Racing a 203-mile course without knowing what you took is not a strategy, so I built the product I wanted to use.
Most of my training is road cycling and running at altitude in northern Utah. I use BRP 60 minutes before every hard effort, and Endurance360 in the two weeks before any A-race. The loading protocol I described on the Race Blueprint tool is the same one I ran for my LOTOJA course record attempt: standardized nitrate dose, precise timing, no surprises on race day.
“Unlock Your Athletic Potential™” is what I put on the label because that is the honest version of what performance nutrition does. It does not replace fitness. It does not eliminate hard training. It removes the nutrition variable so your actual fitness is what shows up on race day, not a compounded series of avoidable deficits.