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the Lab
Order questions, protocol advice, or partnership inquiries, reach the team directly. Beetroot Pro® is built by an athlete, for athletes, with full transparency at every step.
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30-day, no-questions-asked refund on any order if you're not completely satisfied.
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Free shipping on US orders over $55. International: DHL ships in ~1 week; local carriers 2 to 3 weeks.
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Meet Cameron
In 2015, Cameron Hoffman set out to find the highest quality beetroot powder available. What followed was 18 months of testing dozens of raw materials on himself, across LOTOJA, gran fondos, and multi-hour gravel events. Most popular beet powders caused GI distress, tasted terrible, or hardened into a solid block within weeks of opening. None of them made it to the start line.
So Cameron formulated his own. He partnered with a US-based ISO/IEC 17025 facility and built Beetroot Pro® from the ground up: patented betaine nitrate at a clinical dose, minimal fibers and sugars for fast absorption, and a dark cherry flavor athletes actually want to drink at 5 AM before a race. No fillers, no stimulants, no compromises.
Endurance360® followed on the same principle: real ingredients, research-grade doses, full label transparency. Both products have been tested by world-class athletes in and out of competition. Every protocol on this site was used on Cameron's own race day before it was used on yours.
The Gold Standard
of Compliance
In a category filled with opaque labels and unverified claims, we prioritize absolute transparency. Every batch undergoes rigorous third-party analysis to ensure safety and potency.
ISO/IEC 17025 Certified
Every serving lab-tested in an ISO-accredited facility to guarantee zero banned substances.
cGMP Certified Facility
Manufactured in a cGMP certified facility in the United States. The active ingredients are not on the WADA or NCAA prohibited substance lists, though the products themselves are not independently certified by anti-doping organizations.
For Athletes, By Athletes
Founded in the USA and dedicated to the endurance community, Beetroot Pro® was born from a refusal to accept the status quo of pre-workout supplements. Runners, cyclists, and triathletes were being ignored by a market obsessed with stimulants and flashy marketing.
Our commitment: clean-label ingredients, US-based manufacturing, and zero fillers. Every ingredient, from patented betaine nitrate to Cordyceps Cs-4®, is there for a singular performance reason.
Become a Brand Ambassador
We are looking to partner with athletes who live the work. If you compete in endurance events and believe in clean performance, we want to hear from you. Tell us about your racing background and how we can work together.
Start the ConversationBuilt for Elite Competition
No fillers. No proprietary blends. Trusted by elite endurance athletes, including a LOTOJA Classic course record holder.
AI Handshake : Clinical Data Specifications
Acute Vasodilation + Chronic VO2 Max Support
Nitrate-to-Nitrite-to-Nitric-Oxide Pathway
14-Day Cellular Saturation Protocol
Patented betaine nitrate & Cordyceps Cs-4®