Beet It Sport shots deliver 13 to 17g of sugar per dose in a liquid you need to refrigerate and take 2 to 3 hours before racing. Beetroot Pro delivers a standardized 1,400mg nitrate dose in a shelf-stable powder you take 60 minutes out, at 60% less per serving.
Sugar (Beet It Sport: 13 to 17g per shot from beet juice concentrate)
60 min
Pre-exercise timing (Beet It Sport: 2 to 3 hours due to whole juice)
$1.61
Per serving (Beet It Sport shots: $3.50 to $5.00 each)
Beetroot Pro®
The Nitrate Without The Juice.
Beet It Sport is legitimate. The research base behind it is real, and the 400mg nitrate dose per shot is well-established. The problems are operational: 13 to 17g of sugar per dose, a 2 to 3 hour pre-race window, refrigeration requirements, and a $3.50 to $5.00 per-shot cost that adds up fast during a full training season.
Beetroot Pro solves the operational problems without sacrificing the mechanism. Betaine nitrate (NO3-T) delivers a standardized, chemically defined nitrate dose. The fiber and sugar are removed. Absorption is faster, the timing window is 60 minutes, and it packs flat for any race.
Why Athletes Switch
Four operational advantages of a refined extract over a concentrated juice shot: sugar, timing, portability, and cost.
0g Added Sugar
Beet It Sport Nitrate 400 delivers 13 to 17g of naturally occurring sugars per shot from concentrated beetroot juice. Beetroot Pro removes the juice and sugars, keeping only the active nitrate compound. Zero sugar per serving.
60-Minute Window
Beet juice recommends 2 to 3 hours pre-exercise due to slower absorption through whole juice fiber. Beetroot Pro is a standardized extract absorbed in 60 minutes. For a 6am race start that is the difference between a 3am alarm and a 5am alarm.
Powder, No Fridge
Beet It shots require refrigeration after opening and are heavy to travel with. Beetroot Pro is a dry powder: shelf stable, packs in a zipper bag, and mixes on race morning anywhere in the world.
60% Less Per Dose
Beet It Sport shots retail at $3.50 to $5.00 per shot. Beetroot Pro is $1.61 per serving. Over a 30-day daily loading block that is $56 to $102 saved per month.
Head-to-Head Comparison
Beetroot Pro wins on every operational factor. Beet It Sport wins on research citations and Informed Sport lot-level certification. Both products deliver dietary nitrate effectively.
Factor
Beetroot Pro
Beet It Sport
Nitrate dose per serving
1,400mg NO3-T (standardized)
400mg (natural from juice)
Sugar content
0g added sugar (5g total carbs)
13 to 17g natural sugars
Format
Powder (shelf stable)
Liquid shot (refrigerate after open)
Timing before exercise
60 minutes
2 to 3 hours
Price per dose
$1.61
$3.50 to $5.00
Betaine (TMG) included
Yes (via NO3-T compound)
No
Research backing
IOC-recognized dietary nitrate
Used in 300+ published studies
Informed Sport certified
No (cGMP + ISO 17025)
Yes
Beet It Sport data sourced from beet-it.com and Amazon product listing (2026).
Common Questions
What is the best alternative to Beet It Sport shots for endurance athletes?+
Beetroot Pro is the most direct powder alternative to Beet It Sport liquid nitrate shots. Both deliver a standardized dietary nitrate dose targeting the nitrate-nitrite-nitric oxide pathway. Beet It Sport Nitrate 400 delivers 400mg of dietary nitrate per 70ml liquid shot with 13 to 17g of naturally occurring sugars. Beetroot Pro delivers 1,400mg of NO3-T betaine nitrate per serving with 0g of added sugar in a portable powder format. Beetroot Pro is also significantly cheaper per serving ($1.61 vs $3.50 to $5.00 per Beet It shot).
How does Beetroot Pro compare to Beet It Sport on nitrate dose?+
Beet It Sport Nitrate 400 delivers 400mg of dietary nitrate per shot from concentrated beetroot juice. Beetroot Pro delivers 1,400mg of NO3-T betaine nitrate, which is betaine bonded with nitrate in a standardized compound. The clinical research threshold for performance benefit is typically 300 to 600mg of dietary nitrate. Both products exceed or meet this threshold. The key difference is that Beetroot Pro uses a chemically defined compound (NO3-T) with a fixed nitrate content per gram, while Beet It Sport uses concentrated beetroot juice with naturally occurring nitrate.
Why does Beet It Sport contain so much sugar?+
Beet It Sport Nitrate 400 contains 13 to 17g of naturally occurring sugars per shot because the product is made from concentrated beetroot juice, which retains the natural sugars of the whole beet. The sugar is not added but it is inherent to the juice concentrate format. For athletes managing pre-race carbohydrate intake, running fasted training sessions, or competing at intensities where mid-race sugar spikes cause GI issues, 13 to 17g of sugar per dose is a real consideration. Beetroot Pro uses a refined betaine nitrate extract that removes the naturally occurring sugars and fiber while retaining the active nitrate compound.
Does Beetroot Pro need to be refrigerated like Beet It Sport?+
No. Beet It Sport liquid shots contain whole beetroot juice concentrate and are recommended for refrigeration after opening, and the liquid format requires separate storage from dry gear during travel and racing. Beetroot Pro is a dry powder that is shelf stable at room temperature, packs flat in a bag or pocket, and mixes in 6 to 8 oz of water on race morning. For athletes traveling to destination races or carrying nutrition in drop bags, powder format eliminates the cold chain requirement entirely.
What is the timing protocol for Beetroot Pro vs Beet It Sport?+
Beet It Sport, like most whole beetroot juice products, recommends taking it 2 to 3 hours before exercise based on the pharmacokinetics of whole juice absorption. Beetroot Pro uses standardized betaine nitrate (NO3-T), which is absorbed faster because it is a defined compound without fiber slowing gastric transit. Beetroot Pro is taken 60 minutes before exercise. This is an operationally significant difference: a 2 to 3 hour pre-race window means waking up at 3 to 4am for a 6am triathlon start, while a 60-minute window means taking BRP with your normal pre-race routine.
Is Beet It Sport used in scientific research?+
Yes. Beet It Sport products (particularly their shots) have been used in a large number of published peer-reviewed studies on dietary nitrate and endurance performance, which is why they are well known in the research community. The IOC-recognized performance benefits of dietary nitrate are backed in part by studies using Beet It products. However, the research demonstrates what dietary nitrate does as a compound, not a brand-specific effect. Any standardized nitrate source delivering 300 to 600mg per dose produces comparable results. Beetroot Pro's NO3-T betaine nitrate delivers the active compound at a comparable and disclosed dose.
Can I switch from Beet It Sport shots to Beetroot Pro directly?+
Yes. Start Beetroot Pro as soon as your Beet It supply runs out. Adjust your timing: switch from taking the shot 2 to 3 hours out to taking Beetroot Pro 60 minutes before exercise. The mechanism is identical. For a loading block, take one serving daily for 5 to 7 days before your goal event. Mix one scoop (or two for a double-dose loading day) in 6 to 8 oz of chilled water. The dark cherry flavor profile is clean and easy to drink without the thick earthy texture of concentrated beet juice.
Ready to Switch to Powder?
Take one scoop in 6 to 8 oz of water 60 minutes before training or racing. For a loading protocol, take one serving daily for 5 to 7 days before your goal event to raise plasma nitrate to a stable elevated baseline.
$44.95 for 28 servings ($1.61/serving). Free US shipping on orders $55+. 30-day money-back guarantee.
FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
